India’s first digital and contactless press conference

Ducati India has been in India for over 4 years and wanted to look at a unique idea to launch their new bike

Objective

Launch the new Ducati Motorcycle in a unique way

Recommendation

India’s first digital press conference where every aspect of a physical launch was converted to a digital one inviting all journalists/influencers/bloggers to join on Twitter Result:

- 5,200+ conversations in 24 hours
- 3+ bikes sold each worth INR. 10 lakh