Ecolving the way Music is Heard

Objective

- No defined brand positioning
- Lack of brand’s presence
- No connect with its Japanese roots

Our Observations

- Japanese brands known for their quality and have a positive sentiment.
- Tech enabled generation always on the lookout for products to enable them to multitask better.
- Brand’s foundation to simplify technology, and constantly evolve to outperform expectations.

Results

- Unique brand positioning defined
- Increase in social and website traffic by 400%
- Increase in online sales via the website by 30%